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Competition in the trades is more intense than ever. That means what has always worked in the past may not work now. In fact, In the home service trades, business owners hear a lot of outdated marketing advice. That’s why we’re here to bust three of the most common myths about marketing and share the truth about growing your business.

Infographics

Mastering the financial side of your HVAC or plumbing business doesn’t have to be overwhelming. By understanding key percentages and keeping a close eye on your financials, you can make more informed decisions that boost your profitability and stability. Remember, knowledge isn’t just power—it’s profit. See key percentages to monitor at a glance. Download our infographic.

Infographics

Download our infographic to learn: What the four phases are, entail, and how to organize your business and support staff roles How your day-to-day involvement in the business changes at each phase Why multi-layers of management require different management skill sets and why the level of roles you manage continues to change The importance of employees being aligned with company goals, trusting your employees, and being comfortable with giving up control

Infographics

It can be easy to look at your P&L and just see a bunch of numbers. But evaluating your costs as percentages of your revenue can help you see how each part of your business impacts your overall financial health. This approach is especially handy for HVAC and plumbing contractors who need to keep a close eye on material costs, labor, and overhead to stay competitive. Download our calculator to get a better understanding of your business' health now.

Webinars

Ready to skyrocket your HVAC business without breaking the bank? Join Sera Systems for an eye-opening webinar where you’ll learn why growth doesn't have to drain your wallet and why understanding financial statements is your secret weapon.

eBooks

This workbook is designed to complement part one of Sera’s “Understanding Your Financial Statements” workshop series, which covers one of the most crucial financial documents for any business: the Profit and Loss Statement (P&L). The P&L statement is more than just a collection of numbers; it's a regular health check for your business. By understanding the parts of the P&L and learning how to analyze them effectively, you can make informed decisions to help you unlock business growth. In this workbook, we'll break down the basics of the P&L, explore key metrics, and document the next steps for your business. You can use the workbook to follow along as you listen to the P&L workshop, or you can use it to refresh your memory on what you learned. Either way, it will help you take the next step in understanding your business on a deeper level.

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