The demand for qualified, reliable plumbers remains constant. With several providers operating in the same service area and all offering comparable home services, success often boils down to which plumbing service business can appeal to prospective customers more effectively.
As important as reaching potential clients and broadening your customer base is for your plumbing business, generating plumbing leads can be challenging, especially while focused on providing premium plumbing services. Plumber marketing strategies assist in this endeavor. Discover which online marketing approaches are most efficient in helping you grow your plumbing company or check out the demo below to discover the powerful capabilities behind sera's field service management software.
Consider Your Plumber Marketing Budget
While marketing efforts play a substantial role in the success of a plumbing business, there is a price to pay. Creating a plumbing marketing budget means committing a certain percentage of sales revenue to marketing tactics. Experts in the plumbing industry suggest business owners dedicate as much as 10% of sales toward their marketing budgets.
Once you set a marketing budget, it’s crucial to continuously manage and adjust it as needed by tracking marketing campaign results. This level of attention assures your dollars are spent wisely.
Optimize Your Plumbing Website for SEO
In the past, homeowners hired plumbers based on referrals and word-of-mouth. Today, a home services consumer’s journey often begins online. Evidence shows that 54% of shoppers who need plumbing services research local providers before scheduling an appointment. Of those consumers, 76% don’t have a plumbing company in mind before beginning their search. Creating an online presence with a user-friendly, informative web design and highlighted directories can pay dividends in the long run.
Getting potential customers to your website is only part of the equation. Improving your company’s search engine optimization rankings is a proven method of obtaining new customers. To have your plumbing company appear on the first page of organic search results for local searches, focus on local SEO and use location-specific keywords that people type in to find your services online.
Companies can bolster their internet marketing efforts and fortify their brand by enhancing content marketing strategies. Routinely posting blogs focused on relevant topics helps build trust with your target audience, improves your SEO ranking when utilizing keywords, and increases organic traffic to your website.
Establish a Social Media Presence
More and more, social media marketing has a significant impact on businesses and their ability to enhance customer experience. With the right strategies, social media channels aim to raise brand awareness, attract potential clients, and generate traffic to your website.
Including contact information, phone number, and your website’s URL to your social pages empowers plumber leads to contact your business and inquire about plumbing services, pricing, and availability. Plumbing businesses can also use social media to advertise special offers, discounts, or other promotions.
Social channels also allow plumbing businesses to connect to their target audiences. You can remain active on social media and build trust by answering frequently asked questions or sharing valuable information that consumers will appreciate, such as plumbing tips, tutorials, and the latest remodeling trends.
Manage and Leverage Online Reviews
Because online shopping increases yearly, a plumbing company’s marketing plan must include managing and leveraging online reviews. Over 80% of prospective consumers use online reviews to make informed decisions, so these should be an essential asset for your marketing efforts.
Customer reviews on platforms such as Yelp, Google, and others provide a first-hand account of how you conduct business. Engaging with customers who have left a review demonstrates your attention to detail and dedication to providing quality service. This goes a long way with consumers, as 88% would use a business that replies to all of its reviews, compared to just 47% who would use a plumbing business that doesn’t respond to reviews at all.
Plumbing businesses can encourage their customers to review their work in several ways. Tips for garnering more plumbing testimonials include:
- Send customers a review request when services conclude
- Incentivize customers to leave a review by offering gift cards and other discounts on future services
- Encourage plumbers to ask clients to review their work at the time of services
Promote Your Google Business Profile Page
Plumbing companies can attract new customers by creating a Google My Business Profile. This free service generates leads by having your business appear on page one of Google search results.
Additionally, when individuals in your area search for plumbing services, your company will appear on Google Maps. Furthermore, with a Google business profile, you can enhance visibility by running pay-per-click (PPC) digital ads, local services ads, and Google ads.
Don’t Neglect Email Marketing
Email marketing is considered one of the most cost-effective marketing channels for plumbing companies. Estimates show email marketing helps plumbing businesses earn $40 for every dollar spent. It’s also great for building customer loyalty and untiring repeat business.
Successful email marketing campaigns involve placing your plumbing company’s brand in front of the correct consumers with resourceful information at the right time. An example is sending a reminder to a client about their upcoming service. During this time, your plumbing company can showcase additional services that may appeal to the customer.
Email marketing can also involve sending follow-up emails to previous customers, asking them if your work met expectations. This willingness to provide outstanding services helps to keep your company in mind the next time someone needs plumbing services.
Invest in Plumbing Service Software
Generating plumbing leads requires expertise in digital marketing strategies. For small businesses focused on providing their clients with exceptional services, plumber marketing can be challenging. Investing in a lead generation company can help plumbers grow their businesses and meet their goals.
Local businesses wishing to extend their reach should turn to Sera. Our field service management software creates solutions for plumbing lead generation with profit-generating cash flow tools. Our offerings also include real-time financial and KPI reporting so you can always remain on top of your company’s financial health.
Schedule a demo today to learn more about how our plumbing service software can streamline your efforts.
