Field Service Business Owners Buying into Sera – Literally
GRAPEVINE, TX, May 25, 2023 – Sera Systems, Inc., a SaaS service for small-to-large size HVAC, Plumbing, and other field service businesses, has closed an eight-figure Series B funding round. The Series B funding is comprised entirely of private equity from the field service industry it serves – owners of home service businesses.
Sera closed the Series B round with a market capitalization three times the value the company had at the close of its Series A round in November 2021.
Billy Stevens, Sera CEO and founder, said the funding from industry insiders is a result of Sera’s continued strong growth and recognition of its unique ability to boost its customers’ operating margins by more than 40% within six months after installing Sera.
“As field service business owners themselves, these investors know better than anyone how effective Sera is,” Stevens said. “They fully appreciate the impact Sera is having on the industry and they want to be part of it.”
Stevens said the Series B round was oversubscribed because demand was greater than the amount the company was looking for. “We actually had people calling us, so we increased the ceiling to help accommodate the demand,” he said.
Sera goes beyond the efficiency gains it provides through automating routine tasks such as scheduling and dispatching. It is the first field service management software designed to ensure that higher efficiency results in increased profitability by incorporating each subscribing business’s financial data.
Another unique capability is Sera’s ability to track each minute of each employee’s time to provide an accurate assessment of job time efficiency – another industry first. Stevens said the investors also have been especially impressed with how easy Sera is to learn and use, which makes it popular with employees.
About Sera Systems
Sera Systems opens a new era of field service management software that is increasing margins by more than 40 % for small-to-midsize companies within six months of installation. Sera focuses on managing time, profit margin, cash flow, and membership plans using each client’s own data to boost financial performance and establish long-term business viability and growth. Sera’s core components of an automated Admin Portal, industry-first Customer Hub, and intuitive Tech App offer a total business solution that needs no add-ons. Sera is fully operational in 30 days.
