Sera Systems and CAMP Digital have officially joined forces to transform how residential field service companies manage their operations and marketing. This strategic partnership combines Sera's cutting-edge Field Service Acceleration software with CAMP Digital's marketing expertise to create a powerful solution that drives growth, streamlines processes, and maximizes marketing impact for HVAC, plumbing, electrical, and other home service providers.
A Unified Approach to Growth and Efficiency
The partnership addresses a common challenge for residential service businesses: aligning marketing efforts with operational capabilities. By integrating Sera's robust dispatch, scheduling, and billing platform with CAMP Digital's data-driven marketing solutions, companies can seamlessly connect their marketing activities to real-time operational data. This means that marketing campaigns can be dynamically adjusted to match job capacity, ensuring that advertising spend is optimized based on the business's current workload and availability.
This unified approach brings significant benefits:
- Maximized Return on Ad Spend (ROAS): Aligning advertising campaigns with actual job capacity allows businesses to make the most of their marketing budget, attracting high-quality leads when they're most likely to convert.
- Increased Upsell Opportunities: By integrating operational insights into marketing strategies, businesses can promote relevant services and upsell opportunities during key stages of the customer journey.
- Enhanced Customer Engagement: Marketing efforts can be tailored based on real-time data, improving the timeliness and relevance of messaging to customers.
Transforming the Customer Journey from Lead Generation to Job Completion
Sera and CAMP Digital’s collaboration aims to create a seamless experience for both business owners and their customers. By combining job management and marketing capabilities in an integrated platform, service providers can efficiently capture leads, schedule jobs, and see them through to completion—all while maintaining clear communication with customers. This combined approach eliminates data silos and creates a more cohesive workflow.
A Vision to Ignite Growth in Residential Service Businesses
“Sera Systems is proud to partner with CAMP Digital to provide an end-to-end solution for residential field service companies,” said Billy Stevens, CEO of Sera Systems. “By integrating our platform with CAMP Digital’s marketing, we’re equipping business owners with the tools they need to drive higher value calls while taking the guesswork out of the process.”
Kate Donovan, CEO of CAMP Digital, added, "We’re thrilled to collaborate with Sera and bring our marketing expertise to even more field service companies. Together, we're making it easier for service providers to capture leads, manage jobs, and grow their businesses in one place."
Bringing Marketing and Operations Together for Greater Impact
By bridging the gap between marketing and operations, this partnership enables residential service companies to unlock new levels of efficiency and profitability. The integration allows businesses to automatically incorporate operational details—such as technician availability, job schedules, and service capacity—into their digital marketing strategies. This ensures that marketing efforts are not only driving leads but also aligning with the company’s ability to deliver quality service.
The Future of Residential Field Service Operations
As residential service companies continue to evolve, the demand for solutions that connect every aspect of the business will only increase. Sera Systems and CAMP Digital are committed to leading the way with innovative solutions that help companies streamline their operations, drive growth, and deliver exceptional customer experiences.
With this partnership, service providers can now access a comprehensive platform that simplifies workflows, optimizes marketing, and ultimately fuels business growth. The combined capabilities of Sera and CAMP Digital are setting a new standard for the field service industry, empowering companies to transform their operations from the inside out.
Learn more about how this partnership can benefit your business.
