HVAC Business Coaching Tips from a Seasoned Expert | Sera Systems

Starting a business is one of the most rewarding endeavors. If you’re considering entrepreneurship in the HVAC industry, there is much to know to ensure you maintain a successful business. It can be overwhelming at times, but business coaching can give you peace of mind as you navigate the complexities of being a residential HVAC contractor.

Offering field service software for home service businesses like HVAC contractors, Sera has years of experience in this industry. We recognize the highs and lows HVAC companies like yours encounter and share our insights to help you make the most of business coaching.

What Is HVAC Business Coaching?

HVAC business coaching helps you take your company to the next level. Many contractors began their careers as HVAC technicians and have a firm grasp of handling projects. However, they may need more understanding of entrepreneurship for success as a contractor.
While you can seek general business training, HVAC coaching is often provided by industry professionals with experience as business owners. Therefore, they understand the details needed to run a successful HVAC business.
Overall, the goal of HVAC coaching is to help contractors develop a business plan that supports strategic goals and growth initiatives. To this end, an HVAC coach may help you identify solutions toward better operational efficiency, pinpoint areas for improvement, develop effective marketing campaigns, and establish a solid team committed to your goals.

Advantages of HVAC Business Coaching

The HVAC industry is expected to grow significantly in the coming years. According to Air Conditioning Contractors of America (ACCA), the United States HVAC services market is projected to reach $35.8 billion in 2030. Compare this with the $25.6 billion value in 2019.

With the explosion of HVAC services, it can be difficult to stand out from the many competitors seeking to attract the same prospective customers as you. Working with an HVAC business coach can help you maintain a competitive edge in the following ways:

• Analyzing budgets to identify areas where you can reduce costs
• Enhancing leadership skills to support/motivate team members and establish a healthy company culture
• Finding and seizing opportunities for business growth
• Implementing business strategies and ensuring you stay on track as the business changes
• Improving HVAC sales tactics and pricing models
• Providing an outside perspective on your business and insight into industry trends
• Streamlining daily tasks like dispatching to promote efficiency

Choosing the Right HVAC Coaching Program

If you decide HVAC business coaching is what you need to grow your company, you can begin exploring your options. Since not all HVAC businesses have the same concerns and goals, choose a coach with the resources to aid in your specific objectives. Consider these tips when comparing training programs:

Complete Thorough Research

Begin by identifying the various HVAC coaching opportunities in your area. There may also be online programs. Once you compile this list, see what others in your industry say about the provider. Read testimonials and success stories on the site and reviews on third-party sites. You may even find podcasts interviewing these coaches.

Some characteristics to keep in mind during your research include:

• Availability: How often will the coach be able to meet with you? A heavily booked coach can signify high-quality services, but it may be some time before they can help your company.  
• Experience: Experience means a positive track record with coaching and running an HVAC business. Coaches should have experience with the numerous aspects of HVAC operations, from fielding service calls to managing marketing efforts and analyzing performance metrics.
• Compatibility: A coach should challenge you to achieve more but should also be aligned with your vision. If you can meet with the coach, consider their personality. Will you be able to work with this person?  
• Commitment: Look for signs of the coach’s commitment to their work. Do reviews mention frequent and prompt communication? A strong ability to inspire? Aspects like these suggest a dedication to helping businesses like yours.
• Network: If a business coach has an extensive network, it indicates they’re heavily involved in the industry. They can connect you to other business and industry professionals with additional guidance on running an HVAC company.

Consider Your Needs and Goals

Think about the obstacles you’ve experienced toward growth. This helps pinpoint what you hope to get out of HVAC coaching. Struggling with efficiency? You may want to streamline tasks and eliminate redundancies. Want to increase net profit? An HVAC coach can train your marketing and sales teams in attracting and securing new customers.

Write down your strengths, weaknesses, and intentions for seeking business coaching. Not only will this help you choose the right coach, but it also gives you specific concerns to bring to an initial meeting.

Start Contacting Potential Coaches

When you narrow down your list to the most promising options, reach out directly to learn more. Many HVAC coaches offer free consultations to help you determine if they’re the right fit. Before the meeting, develop some questions about their services, fees, experience, and network.

Take Your Business Further With HVAC Software

Investing in HVAC business coaching can be the difference between your company experiencing continual growth and higher profits or faltering against the competition. In addition to coaching, contractors have other solutions to help enhance their business, such as FSM software. This software uses automation to streamline core tasks like scheduling, dispatching, and invoicing, empowering stronger operational efficiency and enhancing the customer and employee experience.

At Sera, residential HVAC contractors find HVAC software designed with their needs in mind. Built on the four pillars of efficiency for small and medium-sized home service businesses, our software helps you identify and correct gaps in efficiency and pricing errors while supporting your bottom line. In addition to HVAC companies, we guide others in the home service space, including plumbing businesses and electricians.

Contact us today to learn more about HVAC service software and schedule your 15-minute discovery call.