Founder and Chief Executive Officer of Sera Systems, Inc., a subscription software provider for the home service industry.
Billy bought a failing new construction plumbing business in 1996, immediately converted it to residential and commercial service followed by adding HVAC and sold it to a private equity firm for millions in 2011, leading the entry of PE investors into home services.
A serial entrepreneur and licensed Master Plumber, Billy is a forward thinker who achieves industry-leading efficiency and profitability while earning enthusiastic customer loyalty.
Billy is known for his expertise in helping service business owners achieve high operating efficiency and reduce overhead to improve gross and net margins substantially. He is a leading advocate of margin pricing over traditional markup and flat-rate systems. The software he designed presents profit and loss information that drills down to the individual job and tech performance levels.
Learn how to win against ever-increasing competition from private equity, online sellers, and bigger contractors. For a limited time only, schedule 1-on-1 contractor coaching with Billy!